Biography
Oluwayemisi Olomo is a Postdoctoral Research Fellow at UCD and is currently working on the social acceptance of Critical Raw Materials with Prof. Geertje Schuitema at iCRAG. Prior to her current research, she was a Postdoctoral Research Fellow at Teagasc where she focused on innovative Short Food Supply Chains in the Horizon 2020 research project agroBRIDGES. She received her PhD in Management from Lagos Business School, Pan-Atlantic University, Nigeria in 2020 and her area of specialization is marketing. Her research interests cover consumer behaviour, branding, and digital technology applications in marketing. Her first degree is in the medical sciences.
Europe has set decarbonisation targets which require an increased supply of critical raw materials to meet those targets. My research explores how citizens as societal stakeholders make decisions concerning the sourcing of critical raw materials in the EU, and the trade-offs involved in arriving at those decisions.
My research investigates the societal issues surrounding Critical Raw Materials (CRMs) and their role in achieving Europe's Green Deal. This study is part of the VECTOR project which aims to explore the complex social, environmental and technical challenges associated with the domestic sourcing of CRMs in the EU.
Role
- Postdoctoral Researcher
Institution
- UCD
Research Area
- Earth Science in Society