Dr Geertje Schuitema
- Co-Principal Investigator
- UCD
Biography
Geertje completed her PhD in Environmental Psychology from the University of Groningen (the Netherlands). Before joining UCD in 2014, she was a Research Fellow at the University of Aberdeen (UK, 2009 – 2011) and Aarhus University (Denmark, 2011 – 2014). Her research focuses on factors that explain (sustainable) consumer behaviour, including the adoption of new technologies and the public perception of environmental issues and risks. Moreover, I study how people can be encouraged to behave more sustainably, building mainly on psychological and marketing theories.
